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Volcom Sustainability 2013 - 2016 Progress Report Update

Volcom Sustainability 2013 - 2016 Progress Report Update

In 2012 our parent company, Kering launched an ambitious set of environmental and social compliance 5-year targets for all its Luxury and Sport/Lifestyle brands, and with our own sustainability program still relatively young, we were excited to be part of a larger initiative that help would take our program to the next level. With a course set by Kering for robust and engrained sustainability, we then came to you, our extended Volcom family, with an outline of Volcom’s own commitments that took the targets Kering had set and added a few of our own. Looking back now, these were really a set of challenges to ourselves; challenges we knew, if achieved, would help further strengthen the budding program we were building. Nonetheless, we felt it was important to put these expectations out there to the press, the public, and you, thus holding ourselves accountable to what we were striving to achieve.

These commitments had a 2016 target date... we're proud of what we've achieved, but acknowledge there's a long way to go. Have a look at how we did and where we're going below.

Our Sustainability Vision, as presented in April 2013:

  • Adopt and Utilize the E P&L (Environmental Profit & Loss) Environmental Impact Management Tool
  • Reduce Volcom's Carbon Emissions, Waste and Water Usage by 25%
  • Eliminate PVC from Volcom Products
  • Source Paper and Packaging Material from Recycled Sources and/or Certified Responsibly Managed Forests
  • Increase the Amount of Sustainable Material & Processes in Volcom’s Product Mix
  • Certify Volcom’s Major Surf Events as Deep Blue Surfing Events™
  • Continue Give Back Series that benefit community-based programs


A Look Back at the Vision and the Targets: How We Did


 

Goal: Adopt and use the innovative E P&L (Environmental Profit & Loss) management tool

Status: Accomplished

This has been one of the marquee initiatives of our sustainability commitments, and in 2013 we embarked on our first report measuring the impact of Volcom products across our entire supply chain using the manufacturing data we collected in 2012. In fact, we’ve just recently wrapped up our 2015 E P&L, the 4th iteration of the annual report measuring previous year’s data. Learn more about the E P&L here.

The benefit of adopting the E P&L is that it allows us to make better New Future decisions since it gives us a clear understanding of where our biggest impacts are occurring. Additionally, it translates these impacts into the language of business: dollars. To see the full details on what an E P&L is, and how and why it was developed, please Kering's E P&L website.

Goal: Reduce Volcom's Carbon Emissions, Waste & Water Usage by 25%

Status: Work in Progress

You would think this would be the low hanging fruit, right? We'll, there's a catch with this target. It's one thing to control the water use at your facilities (we don't use much), and to reduce, reuse and recycle at your offices and stores. It's another thing to address the emissions that are a result of all the products we produce, and to reduce the amount of waste that's created and water that's used from the point of raw material extraction to the product shipping out of our distribution center. And that's just what this target has come to mean...

When we put this target out there, we were not yet involved in E P&L accounting. We were thinking of typical environmental reporting guidelines for the sites that we own and operate, imagining that if we changed out all our lights, switched to low-flow fixtures and low-water landscaping (which we did in 2011-2012) and put a better recycling program in place (which we did), that we would be able to tackle and achieve this goal. Not so, once we adopted the E P&L management tool, the target moved considerably.

In 2016, we're looking at the results in our E P&L to measure our impacts and now understanding that upwards of 77% of our environmental impacts are occurring at the furthest back points of our supply chain. In other words, it's how we design and source materials that will matter and really move the needle on this target. To address this, we'll continue to work with Kering and our strategy team to revise this goal to one that is more realistic and aligned with how we're now quantifying our impacts.

Goal: Eliminate PVC from Volcom Products

Status: Accomplished

PVC is also known as polyvinyl chloride and is often used in products that require flexibility; things like belts and bags made out material meant to simulate real leather. Why avoid PVC? PVC contains high levels of phthalates, which are charged with being carcinogenic and endocrine disrupting. These phthalates, which are not bound to the PVC in any way, are at high risk of leaching out into the environment over time.

There were a few product styles in our line that contained PVC at one time, but we are glad to say as of 2016 and moving forward, PVC has been eliminated from all Volcom products.

Additionally, Volcom continues to work with Kering on a robust chemicals management program that includes ensuring that all hazardous chemicals have been phased out and eliminated from our production by 2020. Stay up to date with our testing on our Compliance page.

Goal: Source Paper and Packaging Material from Recycled Sources and/or Certified Responsibly Managed Forests

Status: Accomplished

We can't imagine you’d be stoked to know that the paper that we printed on in the office, or the hangtags that were temporarily swinging from that new Volcom shirt you bought, were made from trees sourced from endangered or ancient forests. So ensuring that we move to a higher mix of certified, responsibly sourced paper with a high recycled content rate is important to us.

So how are we doing? When we look at our biggest uses: 98% of the paper that our product catalogs are printed on is FSC certified, as was 100% of the paper that made up our first in-home mailer catalog. Additionally our biggest hangtag programs are either made with recycled content, and/or are FSC certified material and reports from our trim suppliers come back calculating 70% and more recycled content.

As for office paper, here in North America we're at a +90% mix of certified/recycled content, and the cardboard we purchase for warehousing and shipping is at a 89% mix of certified/recycled.

We are glad to report that each season, we're seeing more and more paper products get the attention they deserve, from office paper and boxes, to hangtags and catalogs.

Goal: Increase the Amount of Sustainable Material & Processes in Volcom’s Product Mix

Status: Accomplished

Offering more sustainable choices in our collections is one of the surest ways to express our commitment and then share it with you. At one point, we branded styles that had a sustainability feature in them with a different logo – it was called V.Co-logical. We’ve since discontinued the use of V.Co-logical branding as signifier of a garment featuring sustainable material, with the expectation that sustainability is something that is meant for the entire Volcom line of products.

With that said, you won’t always see sustainability pointed out on a product you get from us, but if you take the time to read the label or the description on the website, you’ll find the use of organic cotton (3.7% of all the cotton Volcom used in 2015 was organic) and recycled polyester (just over 7% of Volcom’s total polyester used in 2015 was from recycled content) occurring more and more. In fact, looking forward, we are challenging ourselves with the goal of our sustainable fiber mix being at a 20% ratio by the end of 2020 as outlined in our 2020 Sustainability Targets.

Get more details on how Volcom is incorporating sustainable materials into products.

Goal: Certify Volcom’s Major Surf Events as Deep Blue Surfing Events™

Status: Accomplished

When Sustainable Surf came on the scene with a set of guidelines for running a more sustainable surf event, it was right in line with what we were thinking and we jumped on board immediately. Since 2012, each of our major surf events, the Fiji Pro (2012 – 2013) and the Volcom Pipe Pro on the North Shore of Hawaii, have been certified Deep Blue Surf Events. Then in 2015, we added the TCT Champs event at Lower Trestles at San Onofre State Beach in San Diego County, California as another Deep Blue Surf Event in our portfolio.

Since working with Sustainable Surf, we’ve offset over 2,500 Mt of CO2 through verified, mostly Wildlife Works REDD+, programs allowing us to be a part of protecting threatened forests while providing sustainable development opportunities to local forest communities mainly in the Kasigau corridor in Kenya. To put it in perspective, this is the equivalent of eliminating 526 passenger cars being driven in North America for a year!

Goal: Continue Give Backs to Community-Based Programs

Status: Accomplished

Our Give Back Series launched in 2009 when we offered a t-shirt in which a portion of the proceeds of each sale were donated to TACA (Talk About Curing Autism) to raise awareness around autism. Since then, we've partnered with many organizations to do the same. From breast cancer education and prevention (Boarding For Breast Cancer) and music in schools (Fender Music Foundation) to youth mentoring (STOKED and Boys & Girls Club of Hawaii). Happy to report, the program is alive and well. 2015 saw our continued our support of the Mauli Ola Foundation with the launch of our second Give Back with them, as well as a new partner in the Dan Eldon/Creative Visions Foundation. 2015 also marked Volcom's 5th year in working with Boarding For Breast Cancer (B4BC) to create a range of Snow products that includes a Give Back to B4BC.

Since its inception, the Give Back Series has generated over a half million dollars for our non-profit partners and other community initiatives.


 

While there's always room for improvement, we're proud of what we've accomplished since that commitment back in 2013. However, a long journey is still ahead of us... Please join us in the New Future as we look ahead to the road to 2020 and stay up-to-date on all things sustainability at Volcom.

Noticias + vídeos

Product
VOLCOM ACHIEVES FAIR LABOR ASSOCIATION ACCREDITATION
In February of 2018, after years of being an 'affiliate' brand, Volcom was officially voted in by the Fair Labor Association (FLA) as an accredited 'member;' an achievement Volcom has had its sights set on since 2014. It's a badge that sets the brand apart and recognizes the commitment and diligence that has been put into their social compliance program over the last twelve years. Companies like Volcom that join the FLA commit to ten Principles of Fair Labor and Responsible Sourcing (and/or Production) and agree to uphold the FLA Workplace Code of Conduct in their supply chain. The Code of Conduct is based on International Labor Organization (ILO) standards and seeks to protect the workers who manufacture a company's goods. Brands can sign on as affiliates, but it takes years of implementation to bring their supply chains into compliance with the FLA's expectations to become and accredited member. The standards aim to achieve decent and humane working conditions in global supply chains and address important subjects like nondiscrimination, forced labor, child labor, compensation, hours of work, and more. In 2014, as a first step, Volcom became an FLA 'affiliate' noting that "The FLA provided Workplace Code of Conduct and Compliance Benchmarks that helped Volcom achieve the goal of making sure workers were not only receiving wages for basic needs and training for promotions to improve their lives, but also to be treated with dignity and respect." During its implementation period, the P.A.S.S. team at Volcom (Product and Social Safety) worked with FLA to: Adopt and communicate workplace standards Train staff to assess and remediate noncompliance issues Conduct internal assessments of facilities Provide workers with confidential reporting channels After a trip to Washington, DC in February for the FLA vote, it was confirmed that Volcom's efforts had been rewarded. "We're honored and proud, said Big Tony Alvarez, Volcom's VP of Global Supply Chain and the head of its compliance program. "It's been a learning process and a challenge, but a continuously positive one. It's been a real partnership between our suppliers, the FLA, and our teams internally. We're so stoked for this achievement and it's a win for all involved." Volcom's compliance program, referred to now as P.A.S.S., began in 2006 with the implementation of their first Code of Conduct and has steadily developed and matured ever since. Volcom's P.A.S.S. team is built on the FLA's shared belief that "The products we buy should not come at the cost of workers' rights." Their membership recognition reinforces that belief. Volcom's accreditation will be up for renewal every three years following a satisfactory FLA evaluation of labor compliance systems and activities during the timeframe.
Skate
INTERVIEW + OUTFIT INSPO W/ SKATER GIRLS DEIMANTE AND AIMEE ROCKIN' OUR GEORGIA MAY JAGGER SPRING COLLECTION
CHECK OUT THIS INTERVIEW WITH SOME OF THE RADDEST SKATER BABES SHOWING US THEIR OUTFIT INSPO IN OUR NEW GMJ SPRING COLLECTION Our favorite London-based photographer, Leila Afghan, is back at it again, snapping photos and hanging with Deimante Sprainaityte and Aimee Gillingwater, two skater girls who are not afraid to rock their own styles. We were able to have a quick chat with the girls while they rode around town in our newest Volcom x Georgia May Jagger Collection, a collection inspired by 90's streetwear. Keep scrolling for the interview and some major women's outfit inspiration! Tell us about the shoot locations! DEIMANTE: Ballroom is a DIY Spot in Buckinghamshire. An abandoned building that used to be offices. Around three years ago, local skaters located it and started building it up slowly into a skate park that is one of the best DIY spots I have seen. AIMEE: Soho and London. The land of sex, drugs and rock 'n' roll. The London center of street and skater fashion. Soho is an area, as a musician, I spent a lot of time during my youth staring at all the instruments Denmark St. had to offer. It’s an interesting location as the collection was designed by Georgia May Jagger, the daughter of the frontman of the Rolling Stones. Soho has a lot of history attributed to her family. Do you prefer skating street or transitions? DEIMANTE: Both AIMEE: Both Who is your favorite skater? DEIMANTE: Nora Vasoncellos for sure AIMEE: Maria Dal Santo Do you skate goofy or regular? DEIMANTE: Goofy AIMEE: Regular Who are three people you would bring back from the dead? DEIMANTE: David Bowie, Michael Jackson, Dylan Rieder AIMEE: Carrie Fisher, David Bowie, Nina Simone
Events
Harry Lintell - Video Part UK Premiere
Make sure not to miss out on Harry Lintell’s Real Part releasing today at Free Skateboard Magazine. @harrylintell, @freeskatemag, @realskateboards, @volcomskate CLICK HERE TO WATCH    
Events
Volcom Rail Jam 2018 at Volcom Krynistler Snowpark
We had a great day during our first edition of Volcom Rail Jam ! Event was located in Volcom Krynistler Snowpark which Volcom is a main sponsor starting this season !! Atmosphere was excellent, we had not bad weather great set up prepared by Park Pirates and nice group of the best and craziest jibbers. We have started at noon with qualification part open for everyone. Riders were kicking from the beginning, ripping strong tricks on high skilled obstacles. 3 lines with different hardness made a big challenge for everyone forcing guys to the limit. Everything was hyped by music, and a delicious BBQ free for anyone with special thanks to our local partner BoardZone ! Gnu snowboards organized a bunch of jib boards for testing. Going further after quali time we had final runs , with plenty of mellow tricks- shredding all lines , doing transfers and strong combinations! Judges decided and pointed our first 3 best Volcom Rail Jam competitors. 3rd place that day was taken by Kuba Szkaradek for his nice style and technical lines. On the 2nd stage of podium we had our Volcom Man – Maciek Długosz who showed everyone that style matters and doing big transfers is profitable, he was unbreakable ! The best and the furious was one and only Rafał Sypień !! He blasted the strongest ones, he was the most creative and made a most varied trick combinations. We had also nice jibbing session with our beautiful ladies , with a Basia Sekudewicz winning bangers ! We want to thanks to our main partners for extra prizes – one of the best real snowboard on-line shops Snow- City.pl for Crab Grap stuff, Boardzone shop for organizational support and the best BBQ ever, Park Pirates for set up and the best hosting, Gnu for the test boards and support and ThirtyTwo for nice prize pack. See you next year with some new and fresh ideas !! Let it snow ! http://sfl420.pl/volcom-rail-jam/ http://e-snowboard.info/newsy/volcom-rail-jam-2018/ https://www.facebook.com/events/1450796705046843/ BBQ,Chill,Volcombooth Chilling Time Maciek Dàugosz - transfer Maciek Dàugosz Rafaà Sypie‰  Rafaà Sypie‰ - sequence Rafaà Sypie‰ Snowpark climbing Tomek Zielony Victorious Ladies Victorious Mens VolcomRailJam setup
Surf
"Home, Sweet Home" with Joan Duru
Joan is a huge fan of barrels, which is why this video edit is packed with nothing but France beach break barrels. Before his start on the 2018 World Surf League Championship Tour, Joan enjoyed a short break at home, snagging a couple good days during a not-so-good winter. Good luck to Joan on the 2018 Championship Tour!
Surf
Xo Coco Ho Documentary - A Look at the Famous Surfer's Career
This is the compelling story of Coco Ho and her 10 years on tour Dive into the colorful story of female surfer Coco Ho from Oahu’s North Shore and learn how she got started surfing, her rich surfing family history, ups and downs on the Championship Tour, and everything in between. Including exclusive interviews with brother, Mason Ho, father, Michael Ho, and world champion surfers John John Florence and Stephanie Gilmore. Coco Ho picked up surfing at an early age Coco Ho started surfing at the young age of seven after following in the footsteps of her brother and father. As Coco recalls, "I just remember trying to impress my brother. My whole growing up was all to impress Mason." Mason Ho and Coco Ho Living and learning on the tour for the past 10 years now, Coco is looking forward to focusing solely on her surfing and letting it speak for itself. She's in the right mindset, has the ability, and feels more inspired and energized than ever before. "I'm not going to let anything get in the way this time. I'm going for the world title." Today, Coco has won over 25 surfing awards and has been voted a top three fan favorite in Surfer Magazine's Surfer Poll Take a look at a two-part excerpt from the edit with Coco Ho, Mason Ho, and Michael Ho: