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Volcom Sustainability 2013 - 2016 Progress Report Update

Volcom Sustainability 2013 - 2016 Progress Report Update

In 2012 our parent company, Kering launched an ambitious set of environmental and social compliance 5-year targets for all its Luxury and Sport/Lifestyle brands, and with our own sustainability program still relatively young, we were excited to be part of a larger initiative that help would take our program to the next level. With a course set by Kering for robust and engrained sustainability, we then came to you, our extended Volcom family, with an outline of Volcom’s own commitments that took the targets Kering had set and added a few of our own. Looking back now, these were really a set of challenges to ourselves; challenges we knew, if achieved, would help further strengthen the budding program we were building. Nonetheless, we felt it was important to put these expectations out there to the press, the public, and you, thus holding ourselves accountable to what we were striving to achieve.

These commitments had a 2016 target date... we're proud of what we've achieved, but acknowledge there's a long way to go. Have a look at how we did and where we're going below.

Our Sustainability Vision, as presented in April 2013:

  • Adopt and Utilize the E P&L (Environmental Profit & Loss) Environmental Impact Management Tool
  • Reduce Volcom's Carbon Emissions, Waste and Water Usage by 25%
  • Eliminate PVC from Volcom Products
  • Source Paper and Packaging Material from Recycled Sources and/or Certified Responsibly Managed Forests
  • Increase the Amount of Sustainable Material & Processes in Volcom’s Product Mix
  • Certify Volcom’s Major Surf Events as Deep Blue Surfing Events™
  • Continue Give Back Series that benefit community-based programs


A Look Back at the Vision and the Targets: How We Did


 

Goal: Adopt and use the innovative E P&L (Environmental Profit & Loss) management tool

Status: Accomplished

This has been one of the marquee initiatives of our sustainability commitments, and in 2013 we embarked on our first report measuring the impact of Volcom products across our entire supply chain using the manufacturing data we collected in 2012. In fact, we’ve just recently wrapped up our 2015 E P&L, the 4th iteration of the annual report measuring previous year’s data. Learn more about the E P&L here.

The benefit of adopting the E P&L is that it allows us to make better New Future decisions since it gives us a clear understanding of where our biggest impacts are occurring. Additionally, it translates these impacts into the language of business: dollars. To see the full details on what an E P&L is, and how and why it was developed, please Kering's E P&L website.

Goal: Reduce Volcom's Carbon Emissions, Waste & Water Usage by 25%

Status: Work in Progress

You would think this would be the low hanging fruit, right? We'll, there's a catch with this target. It's one thing to control the water use at your facilities (we don't use much), and to reduce, reuse and recycle at your offices and stores. It's another thing to address the emissions that are a result of all the products we produce, and to reduce the amount of waste that's created and water that's used from the point of raw material extraction to the product shipping out of our distribution center. And that's just what this target has come to mean...

When we put this target out there, we were not yet involved in E P&L accounting. We were thinking of typical environmental reporting guidelines for the sites that we own and operate, imagining that if we changed out all our lights, switched to low-flow fixtures and low-water landscaping (which we did in 2011-2012) and put a better recycling program in place (which we did), that we would be able to tackle and achieve this goal. Not so, once we adopted the E P&L management tool, the target moved considerably.

In 2016, we're looking at the results in our E P&L to measure our impacts and now understanding that upwards of 77% of our environmental impacts are occurring at the furthest back points of our supply chain. In other words, it's how we design and source materials that will matter and really move the needle on this target. To address this, we'll continue to work with Kering and our strategy team to revise this goal to one that is more realistic and aligned with how we're now quantifying our impacts.

Goal: Eliminate PVC from Volcom Products

Status: Accomplished

PVC is also known as polyvinyl chloride and is often used in products that require flexibility; things like belts and bags made out material meant to simulate real leather. Why avoid PVC? PVC contains high levels of phthalates, which are charged with being carcinogenic and endocrine disrupting. These phthalates, which are not bound to the PVC in any way, are at high risk of leaching out into the environment over time.

There were a few product styles in our line that contained PVC at one time, but we are glad to say as of 2016 and moving forward, PVC has been eliminated from all Volcom products.

Additionally, Volcom continues to work with Kering on a robust chemicals management program that includes ensuring that all hazardous chemicals have been phased out and eliminated from our production by 2020. Stay up to date with our testing on our Compliance page.

Goal: Source Paper and Packaging Material from Recycled Sources and/or Certified Responsibly Managed Forests

Status: Accomplished

We can't imagine you’d be stoked to know that the paper that we printed on in the office, or the hangtags that were temporarily swinging from that new Volcom shirt you bought, were made from trees sourced from endangered or ancient forests. So ensuring that we move to a higher mix of certified, responsibly sourced paper with a high recycled content rate is important to us.

So how are we doing? When we look at our biggest uses: 98% of the paper that our product catalogs are printed on is FSC certified, as was 100% of the paper that made up our first in-home mailer catalog. Additionally our biggest hangtag programs are either made with recycled content, and/or are FSC certified material and reports from our trim suppliers come back calculating 70% and more recycled content.

As for office paper, here in North America we're at a +90% mix of certified/recycled content, and the cardboard we purchase for warehousing and shipping is at a 89% mix of certified/recycled.

We are glad to report that each season, we're seeing more and more paper products get the attention they deserve, from office paper and boxes, to hangtags and catalogs.

Goal: Increase the Amount of Sustainable Material & Processes in Volcom’s Product Mix

Status: Accomplished

Offering more sustainable choices in our collections is one of the surest ways to express our commitment and then share it with you. At one point, we branded styles that had a sustainability feature in them with a different logo – it was called V.Co-logical. We’ve since discontinued the use of V.Co-logical branding as signifier of a garment featuring sustainable material, with the expectation that sustainability is something that is meant for the entire Volcom line of products.

With that said, you won’t always see sustainability pointed out on a product you get from us, but if you take the time to read the label or the description on the website, you’ll find the use of organic cotton (3.7% of all the cotton Volcom used in 2015 was organic) and recycled polyester (just over 7% of Volcom’s total polyester used in 2015 was from recycled content) occurring more and more. In fact, looking forward, we are challenging ourselves with the goal of our sustainable fiber mix being at a 20% ratio by the end of 2020 as outlined in our 2020 Sustainability Targets.

Get more details on how Volcom is incorporating sustainable materials into products.

Goal: Certify Volcom’s Major Surf Events as Deep Blue Surfing Events™

Status: Accomplished

When Sustainable Surf came on the scene with a set of guidelines for running a more sustainable surf event, it was right in line with what we were thinking and we jumped on board immediately. Since 2012, each of our major surf events, the Fiji Pro (2012 – 2013) and the Volcom Pipe Pro on the North Shore of Hawaii, have been certified Deep Blue Surf Events. Then in 2015, we added the TCT Champs event at Lower Trestles at San Onofre State Beach in San Diego County, California as another Deep Blue Surf Event in our portfolio.

Since working with Sustainable Surf, we’ve offset over 2,500 Mt of CO2 through verified, mostly Wildlife Works REDD+, programs allowing us to be a part of protecting threatened forests while providing sustainable development opportunities to local forest communities mainly in the Kasigau corridor in Kenya. To put it in perspective, this is the equivalent of eliminating 526 passenger cars being driven in North America for a year!

Goal: Continue Give Backs to Community-Based Programs

Status: Accomplished

Our Give Back Series launched in 2009 when we offered a t-shirt in which a portion of the proceeds of each sale were donated to TACA (Talk About Curing Autism) to raise awareness around autism. Since then, we've partnered with many organizations to do the same. From breast cancer education and prevention (Boarding For Breast Cancer) and music in schools (Fender Music Foundation) to youth mentoring (STOKED and Boys & Girls Club of Hawaii). Happy to report, the program is alive and well. 2015 saw our continued our support of the Mauli Ola Foundation with the launch of our second Give Back with them, as well as a new partner in the Dan Eldon/Creative Visions Foundation. 2015 also marked Volcom's 5th year in working with Boarding For Breast Cancer (B4BC) to create a range of Snow products that includes a Give Back to B4BC.

Since its inception, the Give Back Series has generated over a half million dollars for our non-profit partners and other community initiatives.


 

While there's always room for improvement, we're proud of what we've accomplished since that commitment back in 2013. However, a long journey is still ahead of us... Please join us in the New Future as we look ahead to the road to 2020 and stay up-to-date on all things sustainability at Volcom.

Noticias + vídeos

Snow
Snowboarding Baldface with our Guide Proven Technology Outerwear
If there is one trip that you want to be on during the winter, it's the Baldface trip. Every year revolving members of our Volcom Snow program make a pilgrimage up the interior British Columbia highway to one of Canada’s favorite powder country getaways near Nelson, BC to the one and only Baldface Lodge. Baldface is a cat-boarding operation nestled high in the Kootney Mountains known for its endless perfect snowboard terrain and bottomless pow. Ryan Immegart pow slash. Photo: Ryan Boyes From high open alpine faces to pillow stacks and dense tree runs, the snow conditions and backcountry terrain all in a day’s riding at Baldface will push any rider’s skill level to the limit. The long hours of rigorous snow safety work and avalanche control the guides go through day-in and day-out to keep everyone safe make it the perfect place to test our outerwear. That is why we have partnered with Baldface and their expert guiding staff to make the Lodge ground zero and home base for our Guide Proven Technology (GPT) Volcom Outerwear line. Designed to work under the most critical conditions, you can trust our GPT series to take you in the right direction of weather protection and optimal mobility for all day riding: GUIDE GORE-TEX® JACKET The Guide GORE-TEX® Jacket is guaranteed to keep you dry thanks to the waterproof 3-Layer Shell fabric plus fully taped seams and YKK® AquaGuard® water repellent zippers. The soft flannel backing is designed to keep you warm, along with our Face Tech and Zip Tech® jacket to pant interface. Available in two colorways GUIDE GORE-TEX® PANT Built for durability in a range of weather conditions, the Guide GORE-TEX® Pant pairs perfectly with our Guide GORE-TEX® jacket. This versatile style has an articulated fit and comes with the GORE-TEX® dryness guarantee. Plus, we've packed in other backcountry specific details like Recco® Advanced Rescue Technology, Zip Tech® pant to jacket interface to keep the pow out of your pants, and an avalanche beacon specific front pocket. Available in three colorways This year's trip to Baldface was nothing short of amazing. There was plenty of snow and the conditions were flawless. Some of the best days of snowboarding for some of the crew, which included: Pat Moore, Bryan Iguchi, Jamie Lynn, Arthur Longo, Torgeir Bergrem, Ryan Immegart, Richard Woolcott, Ryan Boyes and Patrick Field. Thank you, Baldface. Until next year! The crew! Baldface Pow pow High fives all day Loading up the snow cat Optimal conditions
Snow
Volcom Welcomes Hailey Langland to Global Snow Team
Hailey Langland has been making a name for herself since she started snowboarding at age five. She exists in changing time zones, her passport stamped with groomer laps, take-offs and landings. She's got a front three that floats for days and radiates a style that's beyond her years. She grew up paddling into waves and pushing down streets in beachside San Clemente, CA. She first made turns at Bear Mountain and now calls Mammoth’s Main Park home, both proving grounds for sovereign snowboarders. She's fluid and explosive. She has a method that turns heads. It's the kind of kick-out that can't be learned. It's built-in from birth, harkening the past that's built for the future. We can't be more excited to welcome Hailey to the Volcom Family. She brings an impressive past, a promising future, and an unmatched personality which radiates passion and perseverance. While she joins us now, she has always been destined to the Stone. It was only a matter of time for the stars to align, and that time is now. Hailey Langland. Photo: Mike Pham // @phamuel "I'm psyched to be joining the Volcom Family! It's a dream come true to be part of a family that's much bigger than just snowboarding. I can't wait to see where this journey takes me." Hailey’s collection of heavy medals is already plush, though she’s truly just getting started. She landed a first-ever cab double ten in the 2017 X Games and earned her first Aspen gold. See? Just getting started. She’s logged time on podiums around the world. Slopestyle? Check. Big Air? Check. Three years in a row, she’s won the Drink Water Rat Race—a banked slalom where just getting to the bottom is a victory. And Hailey’s been the fastest. Three times. She’s the future of women’s slopestyle, yet her ease and authority with which she puts down tricks stretches far beyond contest boundaries. She’s the future of women’s snowboarding. Scratch that. She’s the future of snowboarding. Hailey wearing the Taylor Jacket (available in 3 colorways). Photo: Vernon Deck // @vernondeck Hailey's energy and style are pure Volcom. I’m super hyped on what she brings to the program. She's got full approval from the team. It's on!!!" -Remy Stratton, SVP Global Skate & Snow Hailey is serious about style and truly loves to ride. It's visible in every turn she makes, every slash, and every air she attempts. It's not fabricated. It's natural. Established at a very young age. At only seventeen, she's both a beacon to snowboarding's roots and a flare to the future, lighting up what's possible when talent, grit, and creativity are fused together. She says, "I cannot stress it enough how much style matters. We're all becoming robots out there, it's driving me freakin' nuts." Hailey on a recent trip in Saas'Fee, a resort village in the Swiss Alps. She has been True To This since she first stood sideways, but now, with the nourishment of the Stone, she can further feed her freedom of expression, and we are so stoked to welcome her to the family.
Skate
Skate and fashion: introducing Leila Afghan's photoshoot in London with skatebaorder @queeen_eevee
Leila once again captures the Volcom vibe in the streets of one of the most influencial capitals, London. @queeen_eve highlights some of our winter jackets and iconic Ozzie Wright's printed t shirts in her own style Check out her interview: Your favourite spot to skate? SouthBank - There's always something different going on Where was the first place you skated? Mile End Skate park. I remember passing the skate park and bare wanted to skate so my dad got me one of them Argos decks and I went with him and taught myself. Where is the last place you skated? Bay 66. But I didnt really skate it because on the way I tried bombing some fat steep hill and ate the most shit, that's the same day  broke my leg. How many bones have you broken? I broke like 3 bones in my leg but I cant remember which ones. Tell us about your injury... I dont remember how I broke them because I was drunk. I ended up going to a friends house and sleeping it off but in the morning it was soooo swollen. I couldnt move it so was time for hospital. Best thing about skating... You can have fun without having to pay for anything Worst thing about skating... There's nothing really bad about skating except when guards try and stop you from skating a spot and when it rains.  
Product
LONDON PHOTOGRAPHER LEILA AFGHAN IN NYC WITH SKATE GIRLS BRIANA AND YASMEEN
We were fortunate enough to sit with the 3 coolest chicks we know and ask them about everything skate. If you don’t know them already, you will. London based photographer (@leilaafghan), New York skater and model Briana King (@brianaking_) and Brooklyn babe Yasmeen Wilkerson (@yaz.so.mean) strutted their stuff in front of the camera and gave us some insight into their world. Leila, what's your favorite type of photography style and atmosphere to shoot? LEILA: I like weird and surreal - I shoot digital and film, but prefer the dreamy effect with film. When did you start taking skate pics and what took you there? LEILA: I started in fashion styling and photography, but am now progressing and combining documentary style, hence, taking pictures of me and my friends. Where is your favorite spot to shoot skate? LEILA: New York. Favorite spot to skate? YASMEEN: My favorite spot to skate is something new I've been fucking with called Delancey spot or BOCA LES spot. Its a walkway near the Willy B Bridge in Manhattan with a cement block, benches, curbs and other diy stuff. BRIANA: Coleman skate park. Where is the first place you skated? YASMEEN: The first place I skated was an empty parking lot by my house. I was too intimidated to skate in the open as I do now, and I barely knew how to push so I would take my board out there and try to ollie and get comfortable. BRIANA: Out front of the apartment. Where was the last place you skated? YASMEEN: LES skate park is the last place I skated. BRIANA: Blue Park Brooklyn. How many bones have you broken? BRIANA: 1 ankle. I attempted to ollie over 4 decks in front of a four stair, rolled my ankle, broke it, and couldn't trick or treat that night with my newly broken ankle. YASMEEN: My wrist (Smith fracture). Best thing about skating? YASMEEN: Best thing about skating is everything about it. The little lessons it gives you in humility, confidence, and persistence. Skateboarding taught me that strength isn't always physical. BRIANA: The homies! If I didn't skateboard I would be a lonely bub in NYC. And the worst thing about skating? BRIANA: There is no worst thing. YASMEEN: The fuck boys. ALL PHOTOS BY LEILA AFGHAN
Music
Burger Records' Sean & Lee on believing in yourself enough to put ThisFirst
Burger Records’ founders Lee Rikard and Sean Bohrman take us back to the early days of the label through the trials and tribulations that have made them one of the fastest growing labels in the world. It may not be easy to build your own dream world, but it definitely beats working at a job that makes you miserable. Be inspired to believe in yourself. Be sure to check out the Volcom X Burger Records collection!
Events
The Volcom Graw Cut is over
  We lent a Graw Jump ramp to ABS Lyon and to BUD Rouen for a whole month. People could take it from the shop, go for a session in town, film their best tricks, make a little Insta clip and get a chance to win one year of free Volcom Chinos ! Christian Vankelst, Volcom skate EU team manager and Paolo from Graw Jump were the juries and they were looking for the most creative clip out there. Congratulations to Enzo from ABS Lyon & to Romain from BUD Rouen ! ENZO > Check out the video here < ROMAIN > Check out the video here < If you want to see more check #VolcomBudRouen or #VolcomABSLyon on Instagram. Curious about the ramps ? Check http://www.grawjumpramps.com/ Cheers!